farmer's+market

In July 1934 a contingent of farmers pulled their trucks onto an expanse of empty land at the property known as Gilmore Island at the corner of Third and Fairfax in Los Angeles. They displayed their produce on the tailgates of their vehicles, to their delight, customers quickly arrived and parked their cars on a hastily created dirt parking lot in spaces designated with chalk. They strolled among the trucks purchasing fruit, vegetables and flowers. The atmosphere was casual, the open air commerce enticing, the goods fresh, and the result remarkable. Farmers Market became an instant institution. []